WELCOME TO BABY BOOMER MEMOS
WELLBEING IS A LIFESTYLE CHOICE FOR AGING BABY BOOMERS
Most Baby Boomers have heard the term 'wellbeing.' What does it mean? Broadly defined, wellbeing is the ability to live a productive, fulfilling life - regardless of health status.
How do boomers maximize wellbeing? Mostly by making healthy lifestyle choices. We know this. And, we also know it is not easy to resist temptations to indulge in one or more unhealthy behaviors.
Ordinarily, it takes something serious to finally change unhealthy lifestyle choices. For example, it's common knowledge that smoking is harmful. Yet, some boomers still choose to smoke ... until a health scare panics us to finally quit. This type of scare is referred to as 'salience', i.e. We are more motivated to make radical changes when health warnings have personal meaning.
Baby Boomers take a major step toward wellbeing by assuming responsibility for our health. An essential part of this process is becoming informed, activated health consumers.
Boomers Become Activated Consumers ...